ARTIST
MARKETING
THE SERVICES
We believe that robust marketing requires a powerful team with expertise in research, analytics, strategy, project management and creative solutions. We offer artists and labels a seamless experience of comprehensive services to meet - and exceed - their marketing and content needs. Use Concierge to access full service or a la carte offerings including deep audience insights, campaign planning and activation, strategy, content development, and user-friendly project management.
STRATEGY
Discovery, Research, Brand Narrative Ideation, Content Segmentation, Social Media Scheduling
CONTENT DEVELOPMENT
Brand Assets, Music Videos, Websites, Social Content, etc.
MARKETING & MEDIA MANAGEMENT
Radio/Playlist Pitching, DSP Relationship Management, Social Media Management, Ad Network Management, etc.
DATA & REPORTING
Audience Mapping, KPI Reporting, A/B Testing, etc.
THE PROCESS
We listen and learn about the artists first, creating marketing campaigns tailored to each individual artists’ strengths. We discover the best possible content strategy that keeps fans coming back and engaging with your artist. We develop automated marketing campaigns that evolve throughout the album cycle and provide content well after the album is released to sustain engagement and enhance growth.
THE RESULTS
Each campaign begins with us establishing expectations, KPI’s, and important achievements. This process allows everyone involved to be on the same page and agree to targets that help grow the artist. We focus on building deep user profiles to target segments and optimize spends. Our custom audience data reporting will help you better understand existing audiences, identify potential audiences, and make it cheaper to reach them in the long-run.
We worked with Grimes and her team in developing the branding, marketing and advertising campaigns that lead to her highest selling album to date, with over 200 million streams and best album of the year accolades.